Data  ·  analytics  ·  product  ·  strategy

Making data, analytics, and tech easy for those who need it most.

I work with business leaders, clinical teams, and growing organizations to make sense of their data, turn insights into real decisions, and help bring ideas to life as systems that support the people using them. Based in Southern California, working nationally and remotely.

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13+ Years of data & product leadership
30+ Products shipped & systems built
240+ Locations supported nationwide
10+ Peer-reviewed publications
190+ 98% 4.9 65%

I'm the bridge between your data and your decisions.

Here's what I've noticed after 13 years in this work: most organizations don't have a data problem. They have a translation problem. The data's there — it's just not speaking the right language to the right people. That's the gap I exist to close. Whether you need a full analytics overhaul, a sharper product strategy, or someone to finally decode what your data is actually telling you — that's exactly where I come in.

Expertise & services

Here's where I do my best work

Everything I offer is informed by years of hands-on experience and a genuine commitment to helping you move forward, not a templated deliverable.

Analytics & measurement strategy

Full-lifecycle data support — from collecting the right data to knowing what to do with it.

How I support this work

  • Define KPIs and outcome measures that actually matter
  • Design data collection processes from scratch
  • Determine where and how to capture the right fields
  • Clean and structure messy or fragmented datasets
  • Conduct statistical and exploratory analyses to uncover insights
  • Build executive dashboards and business intelligence (BI) reporting
  • Translate findings into clear, actionable recommendations
  • Support academic research, quality improvement, and payer reporting

What this looks like in practice

I've led clinical data and analytics strategy across behavioral health and healthcare networks spanning more than 240 locations nationwide. I’ve co-authored 10+ peer-reviewed publications and built enterprise BI dashboards and reporting ecosystems for teams. Beyond healthcare, I partner with leaders building analytics systems and insights.

Use case examples

  • Business and operational performance measurement
  • Patient and client outcome tracking
  • Product analytics and usage insights
  • Research and quality improvement initiatives
  • Payer negotiations and regulatory reporting
  • Marketing and program performance
  • Strategic planning and data-informed decision support

Engagement option examples

Project block

10 hrs of analysis (cleaning, coding & findings) + a live walkthrough

$1,500-$2,000 / block

Monthly retainer

8 hrs/month — 3 hrs live + 5 hrs async work & deliverables

$2,000 / month

Best for: Healthcare orgs, behavioral health practices, startups & small businesses ready to get real value from their data

$150-$250/hr  · custom scoping available

Product management & strategy

Data, analytics, and product thinking working together — at whatever stage your product is in.

How I support this work

  • Assess product-market alignment and current state
  • Define and prioritize a clear, strategic roadmap
  • Clarify requirements across stakeholders and teams
  • Align clinical, operational, and executive priorities
  • Integrate analytics into the product foundation
  • Strengthen execution and delivery systems
  • Bridge the gap between data, technical, and business teams
  • Coordinate builds, testing, and validation efforts
  • Support products beyond launch and continued evolution

I support products at every stage

  • Idea — early concept validation and framing
  • Early build — requirements, structure, and scoping
  • Growth — roadmap refinement and scaling decisions
  • Optimization — performance, usability, and adoption
  • Stabilization — governance, sustainability, and handoff

What this looks like in practice

Over 30 products shipped across healthcare and tech environments. Experience leading analytics product development inside large national health systems, collaborating with major research institutions, and building the systems that help clinical and business teams.

Best for: Healthcare tech companies, startups, and growing orgs who need senior product thinking without the full-time overhead

Custom pricing  · scoped to your project

Project & operations optimization

I step in wherever you are: early concept, mid-project, stalled initiative, or a system that simply needs to work better.

How I support this work

  • Assess current state workflows, tools, and systems
  • Identify where things are slowing down or breaking
  • Redesign and optimize for clarity and efficiency
  • Support stuck or stalled projects from mid-point
  • Build structure into teams that have outgrown their process
  • Translate vision into a clear, executable plan
  • Strengthen what's working. Fix what's not. Keep momentum.

What this looks like in practice

I partner with executive and operational leadership teams to design scalable foundations, clarify strategy, and strengthen execution, especially where product, operations, and data intersect.

What this often looks like

  • Workflow documentation and SOP development
  • Project scoping and planning support
  • Team alignment and change management
  • System selection and implementation strategy
  • EHR and data integration support (healthcare)
  • Process automation and governance setup

Starter package sample

Operations assessment

Discovery + current-state analysis + written recommendations report + 90-min walkthrough

$1,500 / flat rate

Best for: Teams whose processes have outgrown their systems, or anyone stuck, scattered, or scaling faster than their infrastructure

From $1,500  · project-based

Speaking & workshops

Energetic, warm, and grounded in real expertise and experience.

Topic areas

  • Making data accessible and actionable for non-technical leaders
  • Women in tech, STEM, and leadership
  • Millennials as leaders & innovators
  • Leadership, culture, and psychology at work
  • Motherhood & mental health
  • Career development as a working mom in tech
  • Healthcare analytics and behavioral health outcomes
  • KPI development and outcomes measurement
  • AI readiness and practical innovation strategy

Format options

  • Conference keynotes and panel discussions
  • Team workshops and training
  • Lunch-and-learns and executive briefings
  • Virtual and community events
  • Data literacy training for clinical and operational teams

Past engagements include

National virtual training sessions, American Psychological Association (Denver), International Conference on Eating Disorders (NYC, Chicago), and Eating Disorders Research Society (Chicago).

Best for: Conferences, healthcare organizations, tech companies, women's leadership events, and community organizations

Inquire about speaking

Coaching & mentorship

Encouraging, relatable, and compassionate guidance, tailored to you and your path.

Who I work with

  • Product and analytics leaders, and early-career analysts
  • Women in tech and data
  • Working moms navigating career and family
  • Healthcare and clinical professionals exploring new directions
  • Professionals navigating career transitions or burnout recovery
  • Leaders stepping into their next level of impact

Community & mentorship work

Active mentor through organizational programs and the Women in Big Data network. Active and past memberships include Health Tech Nerds, Old Girls Club, Tech Ladies, Women in Data, Women in Big Data, and Healthcare Businesswomen's Association.

Session formats & pricing

Single session

60-min 1:1 coaching or career strategy call

$250 / session

Monthly package

2 sessions/month + async support between calls

$450 / month

Advisory retainer

Ongoing fractional leadership advisory — custom scope & cadence

Custom / scope-based

Scholarship

Limited availability

Currently full

Best for: People who are doing big things and thinking deeply about what's next and want a trusted sounding board

From $250  · coaching & intensives

The EASE Method — GTM strategy package

A thoughtful go-to-market framework that puts connection before conversion.

E

Empathize

A

Align

S

Strategize

E

Execute

What's included

  • Audience empathy research and profiling
  • GTM strategy document with phased rollout
  • Messaging framework and positioning guide
  • Metrics and success tracking plan
  • 60-day check-in post-launch

What you can expect

  • A clear, people-centered path to market and messaging that resonates
  • Meaningful differentiation as a brand that feels supportive

Who this is for

Any founder, operator, or team launching something new, especially in healthcare, wellness, or mission-driven industries where trust is the product.

Best for: Teams ready to launch with intention and care

$2,500-$5,000  · package pricing
Something else?

If it's in my wheelhouse, I'm probably game.

My work spans a wide range of industries, project types, and problems. If you're not sure whether what you need fits neatly into one of the categories above, reach out anyway! Some of the most rewarding projects I've worked on didn't fit a standard box.

Let's talk about it
Data governance KPI frameworks Stakeholder alignment Power BI & Tableau SQL · Python · R ETL & data engineering EHR integration Change management Strategic planning Outcomes measurement AI readiness Team training Academic research BI architecture Clinical analytics Executive reporting Data storytelling Implementation strategy
Ways to work together

Flexible engagements built around you

Every organization has different needs. Here are a few ways we can structure our work, from a focused sprint to an ongoing partnership.

01

Project-based partnership

Scoped work with a clear start, deliverable, and end. Best when you have a defined problem and need real, tangible results fast.

Best for: Analytics builds, system audits, product launches
Scope: Defined timeline + deliverables
Outcomes: Tangible work product, clear recommendations
02

Retainer or Fractional leadership

Consistent strategic support without the overhead of a full-time hire. I show up proactively and operate as a real extension of your team.

Best for: Orgs needing ongoing data, product, or strategy leadership
Scope: Monthly hours, a mix of sync and async
Outcomes: Sustained momentum, strategic continuity
03

Advisory or Strategy support

Ongoing strategic partnership designed to create clarity, structure, and forward motion with ease.

Best for: Leaders at a crossroads with a new direction or opportunity ahead.
Scope: Monthly hours, a mix of sync and async
Outcomes: Strategic clarity, prioritized action plan
04

Coaching & mentorship

Personal, professional, or leadership coaching grounded in real experience and tailored to where you want to go next.

Best for: Professionals in transition, women in tech, emerging leaders
Scope: Single sessions, monthly packages, or ongoing
Outcomes: Clarity, confidence, and a plan for growth
05

Speaking & workshops

Engaging, grounded, and backed by genuine expertise. I bring the data, the story, and the connection every room deserves.

Best for: Conferences, team trainings, leadership events, community orgs
Scope: Talks, panels, and interactive workshops
Outcomes: Elevated knowledge, inspired team, real takeaways
?

Not sure where to start?

No problem. That's actually one of the most common places people begin. Let's start with a conversation. A 30-minute discovery call is free, low pressure, and often all it takes to figure out what would be most helpful.

Book a free call
How it works

A simple, low-friction process

Getting started should feel easy and straightforward. Here's what working together looks like from our first conversation to the final deliverable.

1

Discovery call

We talk through what you're working on, what's not working, and where you want to go.

2

Proposal

I send a clear proposal with engagement options, scope, format, and investment, so you can choose what fits best.

3

Refine together

You share feedback, we adjust. I want it to feel right for both of us before we move forward.

4

Contract

I send a simple, clear contract. Everything is transparent, mutual, and aligned with what we agreed.

5

Sign & kick off

We sign, schedule a kickoff, and get to work. I come prepared with questions and a clear plan for how we'll start.

6

The work

I do what I said I'd do, and then some! You'll always know where things stand. Communication is never a problem.

7

Confirm & celebrate

We check in that your expectations were met, and ideally exceeded. This matters to me personally, not just professionally.

8

Feedback

I send a short feedback form. Your honest thoughts help me grow and help future clients know what to expect.

What people say

Kind words from people I've had the pleasure of working with

Real quotes from colleagues, clients, and mentees.

Shelbi told me, "If you're not impressed, I'm not done." She totally lives up to that promise, and I've just saved hours (if not days) of painful data work with Shelbi at the reins.

—

Past collaborator

Small business owner

Getting started with Shelbi was seamless. She is very open, receptive, and engaged, asking the right clarifying questions and giving her expert suggestions along the way.

—

Past collaborator

Small business owner

Shelbi made me feel heard and understood. She helped me think more strategically, advocate for myself with confidence, and step into leadership in a way that felt authentic.

—

Past mentee

Analyst

These words reflect the kind of thoughtful, collaborative work I strive to bring to every engagement.

Thought leadership

Publications & speaking

Research-backed. Conference-proven. A voice for data-driven, people-centered work in healthcare and beyond.

Peer-reviewed publications

  • 2025

    Recovery assessment scale score changes over a treatment episode among patients in a large behavioral health care system

    Psychiatric Services — Straub, Cox et al.

  • 2024

    Association between depression severity, mental health recovery and dropout from behavioral health care treatment

    Psychiatry Research Communications — Gibbons, Cox et al.

  • 2021

    Treatment outcomes and trajectories of change in patients attributing their eating disorder onset to anti-obesity messaging

    Psychosomatic Medicine — Mensinger, Cox, Henretty

  • 2021

    Women of diverse sexual identities admit to eating disorder treatment with differential symptom severity but achieve similar clinical outcomes

    International Journal of Eating Disorders — Murray, Cox et al.

  • 2020

    Body trust, agitation, and suicidal ideation in a clinical eating disorder sample

    International Journal of Eating Disorders — Duffy, Cox et al.

  • 2020

    Demographics and outcomes of patients with eating disorders treated in residential care

    Frontiers in Psychology — Fisher, Cox et al.

+ 4 additional publications · full list available on request

Conferences & presentations

  • International Conference on Eating Disorders — New York City (2019, 2024)
  • International Conference on Eating Disorders — Chicago (2018)
  • Eating Disorders Research Society — Chicago (2019)
  • American Psychological Association — Denver (2016)

Interested in having Shelbi speak?

She speaks on healthcare analytics, data literacy, women in tech, and human-centered leadership — with energy, warmth, and real expertise behind every word.

Speaking inquiry →
About Shelbi

Strategic thinking, grounded execution, and a genuine love for making things clearer.

I'm Shelbi Cox, founder of Zanalytics Consulting, published researcher, and someone who has spent 13+ years helping organizations make sense of their data and build systems that actually work.

My work lives at the intersection of data, product, and people. I specialize in analytics with deep expertise in healthcare and behavioral health, but I've worked across a wide range of industries, and I genuinely love the variety. There's something I find endlessly interesting about learning a new space and figuring out how to make the data serve the people in it.

Becoming a mom sharpened how I think about systems. When you're balancing real life, real people, and limited capacity, clarity matters. Efficiency matters. Support matters. That lived experience deepened my commitment to building tools and processes that truly work for the people using them, not just look good on paper.

What makes me a little different is how I work. I have a real knack for hearing someone's vision — even when it's half-formed — and helping them get it out of their head and into a clear, structured, executable plan. Whether that's building an analytics system from scratch, getting a stalled project back on track, or helping a leader find their footing, I show up fully invested every time.

I give everything 110%. That's not a tagline, it's just how I'm wired. My clients come back not only because the work was good, but because they felt genuinely supported throughout. Dependable. Clear. Honest when something needed to change.

I'm also deeply committed to community — especially for women in tech and healthcare. I mentor through formal organizational programs and the Women in Big Data network. I host a free virtual call for professionals navigating transitions and new chapters. I believe good guidance shouldn't be gatekept.

Based in Southern California. Working nationally and remotely. I'd love to hear what you're building.

Dependable

I do what I say I'm going to do. Every time.

Clear communicator

I translate complex ideas into clarity for executives, teams, and everyone in between.

Grounded in reality

Every recommendation I make is something I would confidently stand behind.

Genuinely invested

Your wins matter to me beyond the scope of work.

Shelbi Cox

Quick facts

📍California · working nationally & remotely
🎓University of Oregon · BS Psychology
📜Certifications: Leadership in Psychology, Data Science, Data Analytics, BI Analytics, R, SQL, Python, Power BI, Data Visualization
🏥13+ years in healthcare data, analytics & product
📝10+ peer-reviewed publications
🎤Data presented at 9+ national & international conferences
🌐Member: OGC · Health Tech Nerds · Tech Ladies · Women in Data · Women in Big Data

Let's start a conversation

Tell me a little about what you're working on and I'll be back in touch within 1-2 business days.

Get in touch

Not sure what you need yet? That's okay.

The best first step is usually just a conversation. Book a free 30-minute discovery call, or use the form to share what's on your mind and I'll take it from there.

Free 30 min call

We'll talk through what's going on and what might help.

Email directly

Shelbi@zanalyticsconsulting.com

Connect on LinkedIn

linkedin.com/in/shelbi-cox

Also available

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