Services

Build better, work smarter, make things easier.

Every practice area follows the same path: assess where you are, build what you need, and keep it working with ongoing support. Start wherever makes sense for you.

Service areas

Data & Analytics Strategy

For organizations that have data but need more clarity, better reporting, and insights they can act on.

Assess

Data Clarity Intensive

$3,500–$5,0002–3 weeks

A focused assessment of existing data sources, KPIs, reports, and business goals to identify gaps and opportunities.

+What's included
  • Discovery and business goal alignment
  • Data source and reporting assessment
  • KPI evaluation and recommendations
  • Identification of gaps and opportunities
  • Prioritized analytics roadmap
  • Findings and recommendations walkthrough
OutcomeA clear plan for turning existing data into better decisions.
Build

Analytics Strategy & Implementation

$8,000–$18,000+Project-based

Hands-on support to develop reporting frameworks, dashboards, and analytics solutions aligned with your business needs.

+What's included
  • KPI development and alignment
  • Reporting and dashboard design
  • Data structure and integration planning
  • Reporting automation
  • Data quality and governance recommendations
  • Documentation and training
OutcomeClearer reporting, greater visibility, and information you can act on.
Advise

Ongoing Analytics Advisory

$1,500–$3,500Per month

Continued analytics guidance, reporting optimization, KPI development, and strategic recommendations, without hiring a full-time analytics leader.

OutcomeA senior analytics partner who keeps reporting sharp as you grow.
The all-in-one option

A trusted partner across your whole business

Strategic Partner Retainer · $4,000–$7,500 / month

Some challenges don't fit neatly into one category. This is ongoing strategic and execution support across data, technology, product, and operations, for founders and organizations that need someone who can connect the dots.

OutcomeA reliable extension of your team who simplifies complexity and turns ideas into progress.
Talk about a partnership

What this can cover. Tap any area for details.

Also available: Small Business Websites

Simple, polished websites and refreshes with mobile optimization, foundational SEO/AEO, and accessibility basics. $500–$1,500+, by referral.

Websites by Shelbi

Pricing shows typical ranges. Every engagement is scoped to your goals, deliverables, timeline, and level of involvement.

The path forward

Start focused. Build what matters. Keep it working.

Begin with an assessment, move straight into a defined project, or set up ongoing advisory support. Most clients grow along this path at their own pace.

Step 01

Assess

A focused 2–3 week engagement that turns uncertainty into a clear, prioritized roadmap.

Step 02

Build

Hands-on implementation of dashboards, systems, workflows, and launches, built with your team.

Step 03

Advise

Ongoing support and fractional leadership that keeps momentum going long after the project ends.

What working together looks like

Six simple steps, from our first conversation to the final deliverable.

Start with step one →
ExploreSteps 1–2

Get clear

Understand what's going on and what would help.

  1. 1
    Discovery call

    We talk through what you're working on, what's not working, and where you want to go.

  2. 2
    Proposal

    I send a clear proposal with engagement options, scope, format, and investment, so you can choose what fits best.

AlignSteps 3–4

Get started

Lock in the details and hit the ground running.

  1. 3
    Contract

    We work through the contract together, revise as needed, and sign.

  2. 4
    Kickoff

    We schedule the kickoff, I come prepared, and we dig in together.

DeliverSteps 5–6

Get results

Do the work, and make sure it landed.

  1. 5
    The work

    I do what I said I'd do, and then some. You'll always know where things stand.

  2. 6
    Confirm and celebrate

    We check that your expectations were met, and ideally exceeded. This matters to me personally, not just professionally.

FAQ

Good questions

Pricing, process, and what it's like to work together. Still curious? Just ask.

Where should I start?+

If you just want an outside perspective, start small with a Quick Consult ($200) or a Strategy Deep Dive ($750–$1,500). For bigger needs, most clients begin with a focused assessment: the Data Clarity Intensive, a Product Strategy Sprint, or a Systems & Workflow Assessment. Not sure which fits? That's what the free discovery call is for.

What does it cost?+

Quick Consults are $200 and Strategy Deep Dives run $750–$1,500. Assessments typically run $3,500–$7,000, implementation projects $5,000–$30,000+, and ongoing advisory or fractional support $1,000–$8,000 a month. Every engagement is scoped individually, and you'll get a clear proposal with options before anything starts.

Who do you work with?+

Healthcare organizations, startups, small businesses, and growing companies. Most clients are business or clinical leaders who need senior support without hiring full time.

Do you only work in healthcare?+

No. Healthcare and behavioral health are where my experience runs deepest, but the same skills apply anywhere a team needs clearer data, better systems, or a project back on track.

Can you take on short projects, or only ongoing work?+

Both. Engagements can be a focused assessment, a scoped project, a monthly retainer or fractional role, or ongoing advisory support.

What is fractional product leadership?+

It's experienced product leadership on a part-time, ongoing basis, at whatever level you need: senior or principal product manager, VP of Product, or Head of Product. You get someone who owns product strategy, roadmap, priorities, and delivery without the cost or commitment of a full-time hire. Fractional Product Leadership typically runs $5,000–$8,000 a month.

Do you offer speaking and mentorship?+

Yes. I speak at conferences and lead workshops on data, leadership, healthcare analytics, and women in tech, and I offer 1:1 mentorship starting at $200 a session.

What's it like working with you?+

Clear, dependable, and low-friction. I do what I say I'm going to do, translate complex ideas into plain language, and you'll always know where things stand. My standard is simple: if you're not impressed, I'm not done.

How do we get started?+

With a free 30-minute discovery call. After that I send a proposal with options, scope, and pricing. I reply to inquiries within 1–2 business days.

Not sure where to start? Let's talk.

The best first step is a conversation. Book a free 30-minute discovery call and we'll figure out what would help most.

Strategic Partner Retainer
Talk about this I reply within 1–2 business days